“Form follows people… and the stories they want to tell” – Stephan Bernardes, Lukas Koll (Arkanum Pictures)
At the NewImages market, this year, we had the opportunity to discover two projects that immediately called for…
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Interviews, analysis and field notes on immersive creation, XR and location-based experiences.
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VIVE Arts, Musée de la musique – Philharmonie de Paris and Atlas V to Debut PLAYING WITH FIRE, a New Immersive Concert Experience with acclaimed Pianist Yuja Wang
The pioneering mixed-reality installation PLAYING WITH FIRE: AN IMMERSIVE ODYSSEY with Yuja Wang offers audiences a bold reimagining…
“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)
At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations:…
“Technology as the lens through which the artwork is viewed and a tool to understand it” – Ugo Arsac, Marie Point, William Board (GIRLFRIEND EXPERIENCE)
GIRLFRIEND EXPERIENCE, created by Ugo Arsac and produced by William Board, Marie Point, and Mathieu Rozières, is an…
Preview⎜“In Search of Us”, a 2025 Tribeca Immersive line-up, with Onassis ONX and Agog
After its big-digital artwork edition at Mercer Labs last year, Tribeca Film Festival’s immersive programme now shifts to…
“Film festivals have to approach immersive works from an artistic perspective, beyond any fascination with technology” – Elie Levasseur (Cannes Film Festival)
For the second consecutive year, the Cannes Film Festival showcased a Competition featuring nine immersive works. A market…
“I’m intrigued by AR’s power to transform the world we’re already in, simply by adding a layer of narrative” – Robert Morgan
Two months after the release of his book Storytelling for Spatial Computing and Mixed Reality: The Art of…
“I wanted to demonstrate as a filmmaker that powerful immersive storytelling is within reach” – Jake Oleson (CURRENTS)
Jake Oleson’s CURRENTS is an immersive VR180 film made for the Apple Vision Pro in partnership with Vimeo,…
“A focus on cross-arts programming, with immersive being the sixth art form” – Luke Kemp (Barbican Immersive)
As we await the opening of an exciting new exhibition at London’s Barbican Centre, titled Feel the Sound…
REFLECTIONS OF LITTLE RED DOT: an open-world mixed reality documentary with heart and soul
What does it mean to interact with a documentary? In 1991, Bill Nichols proposed six different kinds of…
Back from Thessaloniki: hosting the first Agora XR Lab
Four creative teams gathered in the workshop room of a Greek youth centre, unpacking their XR projects at…
“I believe that the best immersive pieces can somehow embrace the limitations of the medium” – Cameron Kostopoulos (IN THE CURRENT OF BEING)
Filmmaker and immersive creator Cameron Kostopoulos returned to SXSW with a powerful new virtual reality experience, IN THE…